How Could Qualtrics do a Community Referral Program?
Hello Vanilla Beans,
I received the following question from Qualtrics' as they attempt to strategize on how they can get further engagement within their community.
The overall goal is to get more registrations on the Community. We want to challenge users to get 5 new individuals to sign up and we need a way to confirm these referrals on the backend.
We are hoping to essentially generate a personal referral link or code for each user that chooses to opt-in to the program. We need a way to track whether individuals actually sign up for the Community through the given referral link or code. We’ve invested ways to do this with Google Analytics but it seems extremely complicated, as we use SSO. Again, any insights or examples of clients who have already implemented a similar program would be extremely helpful!
- I am unclear if they are interested in using our professional services or whether or not.
- I am unclear whether or not they will receive developer support from their end
- They are a VIP with access to code deploy.
It's hard for me to personally imagine exactly what might be possible in out platform our whether we would even be willing to do it. They mention a referral link. I imagine if we built some customization that allowed user's to generate a referral link related to an email and if that email joins the forum it counts towards 1 referral for that user?
Alternatively I was wondering if a less robust/elegant solution could be achieved with some kind of Google form that community members would fill out when they invite someone to community. If someone with the email that that was submitted to the form registers to the forum perhaps Qualtrics could query the user list with our API and then keep track of the members that have had someone they refer register to the forum. I am not sure if something like that would require webhooks. I also don't know if a Google form in a pinned discussion is the 'sexiest's solution but it could be cheaper.
Any and all ideas are welcome.
Comments
-
I have used this service in the past:
I've had friends who have used
Sounds more like they need this, more than something we will build. It's not something so simple.
0 -
A low-tech option is for them to add a custom field on registration and ask them to include the name of the person who referred them, or link to their profile.
0 -
@patrick_kelly I am wondering your thoughts on this. We already have a custom SSO adddon for Qualtrics - what's the chance that we could enhance it in some way as a pro-service so that if a user inputs the email of who 'referred' them on registration (this being a question added via profile extender) that it then posts that information to 'somewhere' in Qualtrics that they can retrieve.
0 -
Additionally, their original request was talking about some kind of user referral code that would be unique to that user. I am wondering if we can get Qualtrics' to dedicate some developer time on their side, then it may be possible that they maintain some kind of library of referral codes and when a user registers to the forums that some other user referred, the user places the referral code when registering (it will be a question from profile extender) and then an API call could be to 'somewhere' in Qualtrics to push that data.
0
