Whitelabeling Emails

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Occasionally, a whitelabeling question gets passed over to Support. It's not something we usually handle, since setting it up is a 'premium' Vanilla feature, but just in case you need to guide someone along, here is the basic process (taken from here: https://staff.vanillaforums.com/discussion/comment/2997#Comment_2997):


What Is Whitelabelling?

Whitelabelling is a service that Vanilla offers to Corporate and Enterprise level clients only.

Vanilla sends email notifications on behalf of your Vanilla community via Sendgrid.

Whitelabeling refers to the process of showing ISPs that Vanilla and our provider SendGrid has your permission to send Community emails on your behalf. 

To set up a whitelabel, we will need to add DNS records to your hosting service. These DNS records associate your sending domain with SendGrid— when an inbox provider processes your email, they will see your domain instead of 'via vanillaforums.com': 

How to set up Whitelabelling?

  1. Decide what your outgoing email address will be (where the notifications come from) and ensure it is set up in your forum settings under ‘outgoing email’
  2. Contact your CSM and confirm your outgoing email is in place. 
  3. Your CSM will then coordinate with Vanilla Ops to provide you with the correct DNS records to update
  4. Have your technical team implement the DNS records provided to you by your CSM in step 3.
  5. Confirm to your CSM that the DNS records are in place.
  6. Your CSM will coordinate with Ops to ensure white labelling is in place and confirm back to you


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