CMX Space Model Becomes the SPARC model
Some of you in the past who have done training with me, learnt about the SPACE model. CMX has now updated this to the SPARC model.
The goal when starting out (according to them) is to choose one area to focus on. Your community may drive more than one of these values, but you want to optimize one before moving ahead. Each type of program can have completely different goals, metrics, members and technology.
These are 5 types:
Support - help members solve problems for each other
Product - collect feedback and insights from the community
Acquisition - empower members to drive growth for your organization
Retention - increase brand loyalty and LTV of members
Contribution - motivate members to contribute to a collaborative platform, project or initiative
Comments
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Does their model elaborate on how to optimize one aspect of their community over another?
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@farhan good question -- start with the identification, and we can have a discussion.
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A good framework to use with prospects that are very new to community.
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